NOTHING WILL EVER BE THE SAME
The Florida Jazz and Blues Festival is what this community has been waiting for since Cascades Park was rebirthed. The festival planning team, which includes two-time Grammy winner and jazz trumpeter Scotty Barnhart, is poised to leverage creative marketing, targeted outreach, global contacts, and local legendary historical context to “make this one of the premiere festivals in the world,” as Barnhart, the current director of the Legendary Count Basie Orchestra, noted recently. He went on to note, “Seriously. I’m looking forward to making this happen and using every resource at my disposal.” Using Tallahassee and Leon County as a central point and the capital to the great state of Florida, the festival planning team plans to reach far and wide inviting those to come visit our community, stay with us a couple of days, and witness some unforgettable experiences through jazz and blues; experiences that some might never witness again. As Scotty reminds us in his words, actions, and travels, the success of this festival has little to do with geography and everything to do with the potential talent that will collide during this special time that we have planned.
Because of one of our headliner’s reach, the legendary Count Basie Orchestra, we have access to their existing global and state-side contacts and relationships to grow our festival’s roster, influence, and impact at an exponential rate.
The Count Basie Orchestra, currently traveling the world celebrating its 80th Anniversary and continuing the excellent standards in swinging and shouting the blues with precision, started 2016 fresh off of their holiday season tour in Japan, Hawaii, Arizona, and California, where they performed to sold out audiences in all locations. Also, their new and first Christmas recording, “A Very Swingin’ Basie Christmas” featuring special guests Johnny Mathis, Ledisi, Ellis Marsalis and Carmen Bradford, became another hit, garnering national news and even selling out the warehouse before the holiday!
Additionally, potential collaborative partnerships with Leon County Government, the City of Tallahassee, the Community Redevelopment Agency, the Council on Cultural & Arts, Leon County Schools, Florida A&M University, Florida State University, Tallahassee Community College, the Tallahassee Democrat / Gannett, Rowland Publishing, Tri-Eagle Sales, DoubleTree by Hilton, Four Points by Sheraton, Ajax Building Corporation, The Edison, the Bradfordville Blues Club, B Sharps Jazz Club, the local chapter of the Florida Public Relations Association, the local chapter of the American Advertising Federation, a local banking partner, a regional grocery partner, and other local non-profit organizations will allow our marketing and outreach message to saturate the community and region.
We have the partnership commitment of communications marketing firm BowStern, who is very familiar with what is needed to hit our marks locally, regionally, and nationally.
Additionally, we have the experience and expertise of the Leon County Tourism staff and Visit Tallahassee’s agency of record, the Zimmerman Agency – an advertising and public relations force that touts major brands and global hospitality clients, to help us successfully promote and execute a well-planned and strategic marketing approach for this new, innovative, and exciting signature event for Leon County and Tallahassee, Florida.